Development of a Microfinance Product for Youth for National Rural Support Programme


Research study carried out for “Youth Economic Empowerment Project (YEEP)” in Muzaffargarh, Layyah & Rajanpur, to collect information from unemployed youth, their teachers & parents, for developing a viable micro finance product to support micro entrepreneurship activity in these districts of Southern Punjab.

Services Provided:

Momentum carried out the survey for the Youth Economic Empowerment Project of NRSP, focusing on the unemployed youth. The quantitative and qualitative survey interviewed youth, teachers and parents in three districts – Multan, Layyah and Muzaffargarh. Based on the findings of the survey, MV also developed a micro finance product.

Project Team:

1) Atiq Mirza: Lead Expert
2) Shazia Hassan: Research Associate

Country: Pakistan
Year: 2020
Client: NRSP